It Dies And So Lives
Creative Direction and Marketing
November 2024
It Dies And So Lives was an immersive multimedia fashion show which aims to disrupt the fast fashion industry and its cycle of overconsumption, advocating for sustainable futures instead. It was co-directed by Tina Shi, Joyce Kim, and Angie Rockey, and produced by Eilythia Penati. The show combined projection mapping, set design, audiovisuals, fashion, and striking performance to shock and impact audience members.
Photo by Marguerite Byyshe.
Show and Performance Breakdown
The show can be broken down into 4 sections.
Walk 1: Presented as a normal catwalk with ethereal music and garments where the last model leaves a train of bubble wrap on the floor
Walk 2: Models come out unprepared and rushed and are then shocked by the loud noises of stepping on the leftover bubble wrap. They act timid and unsure. The last model breaks the tone by stepping out with a back of trash as she tosses it around the walk.
Walk 3: The model come out fast and angry, piled with trash on top of them. As lights strobe and tensions heighten, the last model rips off a mounted security camera and ends the walk.
Finale: The models gather together in the centre and pull down the fabric screens, wrapping themselves together. The lights drop and a nature projection onto the models is revealed along with dreamier, more natural sound. As the ambient lights and models breath in sync, the show comes to an end.
Photos by Kaitlin Mendoza.
Audience members were provided with a selection of printed receipts acting as a pamphlet for the show. These included one of eight prints of the models, a list of credits, the quote that inspired the show, resources for sustainable fashion, and a postcard with the show name and logline.
Graphic design and print by Tina Shi.
Marketing and Print
3D Modelling by Eileen Mou. Cinematography by Eilythia Penati. Styling by Joyce Kim.
Styling by Angie Rockey.
Spearheaded by Tina and Eilythia, the marketing campaign consisted of digital graphics and video as well as a series of flyers printed on receipt paper. The campaign centred around the concept of manufacturing or "manufactured" in order to gather intrigue and promote the aesthetic and goals of the show.
Graphic design, projection, image and video editing for all digital and print marketing materials by Tina Shi.
Sponsors
The show was sponsored by TouchDesigner, Homeboy Electronics Recycling, Homeboy Threads, GHOST Gallery, KACE Tea, and Lunar Hard Seltzer.
Full Show Credits
Co-Directors: Angie Rockey, Joyce Eunseo Kim, Tina Yu Ting Shi
Producer: Eilythia Penati
Fashion Design: Angie Rockey, Jenny Yu, Almira Shardarbekova, Karla Huazano
Set Design: Dajah Childs, Joyce Eunseo Kim
Production Design Assistant: Rohit Lakshman
Projection Artist: Xinghan Zhuang
Sound Design: Kainoa Rojas
Graphic Design: Tina Yu Ting Shi
3D Modeling Artist: Eileen Mou
Models: Janelle-Paige Bustamante, Adisah Grimes, Olivia Howard, Faithe Nguyen, Stella Schabel, Alani Smith, Dominic Jocas, Rui Zhang
Hair and Makeup: Juliette Black
Movement Direction: Summer Vu
Lighting Designer: Ian Jackson
Event Media Team: Marguerite Bysshe, Kaitlin Mendoza, Johans Saldana Guadalupe
Special Thanks to Naz Cutting, Hwal Ran Woo, Boum Soo Kim, Linda Corrado, Ibby Hartley, Rui Zhang, Isabelle Rousset, Theo Pleasure-Park, Lunar Hard Seltzer, Sean Ro, David Lopez, Tracey Gibbs, Sharon Huang, Beta Male House, Bill Deliman, Jessica Jimenez, Nadine Sandhu, ZAP, Michael Bodie, Ian Jackson, Liam Hoole, Esa Sait, Penelope Chuen-Tollet